PROTAGONISTAS, is a company created in 1992 with the essential end of representing, qualifying and hiring Talent for advertising means.

Nevertheless, ours experience comes for almost 20 years that it is the time that Javier Ernez has, our General Manager, inside the advertising way.

PROTAGONISTAS it has differed for being the only agency in Mexico specialized in the representation of Celebrities, Actors, Models, TV hosts, Announcers, Singers, Comedians, Shows and all kinds of Talent for Advertising Means.

With the time we have extended our services including now any class of event in the one that is needed of Artistic Talent as: Theater, Cinema, Television, Exhibitions, Fairs, Public Theaters, Rodeos, etc.

In almost 20 years of experience, we can say that we have worked with almost all the existing marks on the national market and transnational.

Only for mentioning someone, we can say that our talent being in advertising of:

Banks: Banamex, Santander Serfin, BBV Bancomer, Banco de México, Scotiabank Inverlat, Bital, HSBC, Banorte, Wells Fargo, Bank of America, etc…

Telephone Companies: Telmex, Alcatel, AT & T, Telcel, Iusacell, Unefon, Movistar, etc…

Malls and Supermarkets : Palacio de Hierro, Liverpool, Sears, Comercial Mexicana, Gigante, WallMart, Aurrerá, Superama, COTSCO, Sam´s Club, Soriana, HEB, SMart, Corte Inglés, Dillard´s, JC Penny, Multiplaza, Electra, Famsa, K2, Salinas y Rocha, etc.

Beverages and drinks: Coca Cola, Pepsi, Jarritos, Pascual, Peñafiel, Jolly, Jumex, Del Valle, Bacardí, Domecq, Vergel, Osborne, Chivas Regal, Buchanan´s, JB, Seagram´s Cuervo, Sauza and all mexican beers and severeal foreigner labels like Budwiser y Asahi.

We worked in almost all the marks of Detergents, Cleaners, Clothes, Products of Role, Feminine Towels, Cosmetics, Shampoos, Dyes, Cars, Food, Cereals, Coffees, Confectionery, Toothpastes, Pharmaceutical Products, Candy store, Deodorants, Creams, Pastas, Footwear, Milk etc., etc., etc

And service companies as: Political parties, diverse Secretariats of Government, Dependencies (Senate, IFE, Culture, etc.), Altruistic Services of Health, Campaigns (the Red Cross, Telethon, Conasida, etc.), National Lottery, Sport Prognoses, Clubs, etc.

Our talent has been present in all the means where it is necessary to do publicity: TV/radio commercials, Photography, Personal Presentations, Fashion shows.

And in this line, we can say that our models have taken part in the most important Fashion shows of the country, shaping the designs of the people and marks as important as it are: Hugo Boss, Christian Dior, Chanel, Valentino, Chemise Lacoste, Cacharel, High Life, Robert's, Fuel, Furor, Aca Joe, Vanity, Frattina, María Isabel, Carlo Giovanni, Manuel Méndez, Enrique Martínez Guerrero, Claudio Salas, Armando Maffud and many more.

Also we can affirm that we are the only agency in Mexico that between its reprensados account with the greater number of singing comedians of great trajectory as well as and shows of all type.
So many that, during 3 years we were the organizers of ALL the events of located the Commercial Centers Multi-Plaza in the State of Mexico in which we presented/displayed manifold events in which they participated: Actors, Models, Hostess, GO´s, Speakers, Singers, Mariachis, Clowns, Magicians, Musical Plays, Groups, etc. In addition that, during that time, also we were the publishers of the magazine that, with 15.000 monthly numbers, was distributed gratuitously in these Commercial Centers.

And since we spoke of our publishing activity, during a good time we participated in the coordination and production of advertising photography for diverse marks as well as for as important magazines as: Eres, Escándalo, Jet Set, Estrellas, Mujer de Hogar, Escándalo, Jet Set, Confidencial, Modelando, Femmenina, ¡Qué Pegue!, Súper Buena Onda, Atrás de la Telenovela, Atrevida, Tus Rollos, Hogar y Vida, Multiplaza, etc.

. At the moment we represented also several, very good and recognized professional photographers. As far as which one talks about the line of Qualification, we have been to the front of the classes of Model, Casting and Acting in school centers, so sanctioned as those that have directed the leading ladies Silvia Derbez (qepd) and Sylvia Pasquel; as well as multiple courses distributed in al Mexican Territory.

And we have advanced still more there then, PROTAGONISTAS now also produce theater and short films... In theater’s world we have participated like producers of several plays like: Mistakes, Blind Love, To the Air, Claudia they want make me crazy, Zulema is a Diabla, etc. And in cinema we are preparing San Miguelito make me a miracle, our first short one although, is possible to indicate, that in the line of selection of distribution we have worked for several short films and some movies as cast directors.